Companies today have higher expectations of ROI, face intense competition, and need to adapt fast to demographic changes in customer base, Web 2.0 and social media channels. So in most cases, they make use of Analytics (Google’s, in-house or some other third party software) to understand business data and use them to improve efficacies in different departments. But are they using ‘good Analytics’?
How we do it?
Codes, site search tracking, bounces by traffic type, filters, URL tagging, funnels, alerts, etc.
With different combinations of dimensions and metrics to analyze diverse aspects of business.
Sync Channel Strategies with Data
Ads, Social Media, Content, SEO.
Uncover Hidden Patterns & Correlations
Use latest tools for campaign management, analysis and reporting.
Analyze Customer Behavior for new growth and products/services ideas.
Improve Customer Satisfaction
From buying cycle analysis, using different parameters.
What we do?
Add codes and customize reports
Analyze data collection, configuration, processing and reporting
Find trends in raw data for users, sessions, and interactions
Apply configuration settings to study data transformation and aggregation