long tail, short tail keywords

Long Tail or Short Tail Keywords? Which Is More Effective for Your Business?

What is the first thing that usually strikes your mind when you hear SEO? It’s KEYWORDS. Also, they are the texts that aid search engines provide relevant results for people looking for content or products.

With the tools available on Google and other search engines, keyword research is helping to understand the keywords used by users and give them the best results possible.

So, for any business to be popular and get more traffic, keywords selection, and proper utilization help a lot. At the same time, businesses should move forward with a smart and broader outlook while choosing keywords.

Factors like business goals and needs, current market trends, target groups and the popularity of keywords must be considered in the process.

But this is where people businesses often find themselves in a state of confusion. At this point, it is vital to have some basic information like what long tail keywords and short tail keywords are? What are their functions? And which one suits your business?

How short tail keywords and long tail keywords differ from each other?

As their names suggest, the former are short and the later are comparatively long. But broadly, each of them has a definition and has varied importance in terms of how they affect businesses.

Short Tail Keywords

  • Short tail keywords are usually less than three words. They are most often searched when compared to Long tail keywords. They are also called as short heads.
    They are the words that strike your mind when you want to search for something on the internet. But short tail keywords are not specific and include broad search results. There is no doubt that these keywords draw a lot of traffic to your website.
    Due to their less specificity, there are greater chances of driving wrong traffic to your website. In most of the cases, conversion rate seemed to be low even if there is a great traffic.
    Talking about the competition, it is intense for these keywords. There is greater bidding and more people using them. It affects new businesses in the market.
    It is not surprising that short tail keywords demand greater investments because of the demand from competitors form the industry. Because it is the conversion rate that matters to a business at the end of day, short tail keywords are less effective considering the above factors.

Long Tail Keywords

  • Long tail keywords on the other hand are characterized by more words. They are not widely used by businesses and involve less competition in terms of bidding. They prove to have more advantages than short tail keywords.
  • They do not bring huge traffics because of the fact that they are specific in nature. They provide search results that may be comparatively accurate and with less fuss.
  • For example keyword like “SEO services in Hyderabad” is more specific than “SEO services” and the user gets relevant results that could cater to their requirement.
  • The traffic that your site gets through long tail keywords shows greater chances of conversions. Since they know the purpose of their search, they soon can become buyers of your products.
  • Because of the length and less competition, the page ranking and ad ranking of businesses will always be high.
  • Though they prove to be favorable for digital marketers, it is important to understand the markets and find long tail keywords. With keywords still being the major contributors of success in social media marketing, you can always outsource this work to a social media agency or a digital marketing services company.

Hence, if you are new in the industry and not ready to invest huge amounts, Long tail keywords are the best. But balancing is always better than too much or too less. Businesses should balance the use of short tail keywords and long tail keywords to ensure a safe position in the market.

cost-effective digital advertising

Cost-Effective Digital Advertising: Quality Marketing with Low Investment

Today, digital marketing has largely evolved and there are a large number of advertising techniques that lend good results and improve business sales. While some techniques work with minimal investments, others demand long-term investment.

It is necessary to understand that digital marketing is a way for branding and increase sales. There are other important aspects of business like infrastructure and employees which demand high monetary investment.

At the same time, the importance of digital advertising in generating leads cannot be ignored. So, a balanced plan for investment or plans with reduced costs help businesses to manage money.

Another aspect is that digital marketing is not a small term process. Strategies must be designed with a long-term outlook. Expensive marketing tools do not help much and in fact, put an extra burden on the business.

SMEs and entrepreneurs are carving a niche for themselves in the competitive digital world today. And they look for cost-effective ways that help them sustain the competition and market their products.

Today, there are a plenty of cost-effective ways you can advertise your business on digital platforms and convert the audience into buyers with smart strategies.

Let us go through the top low-cost digital advertising strategies that can make you a marketing king.

Try Remarketing

Instead of posting too many ads for new targets, design ads and remarket your products and services to people who have already visited your site.

There are huge chances of them turning into productive customers. This will ensure a minimum guaranteed profits and smart utilization of budget.

Create Multi-purpose Content

It is not easy to create separate content for a various digital medium. Make sure to create attractive content that can be tweaked and adjusted to blogs, images, descriptive videos, and infographics.

This can also ensure consistency and availability of content in various forms from which people can select.

Do Not Forget Email Marketing

It is true that most people do not like random emails spamming their inbox with irrelevant information. But this doesn’t make email marketing any less important.

By keeping an eye on audience behavior patterns and interests of the potential audience, you can create classy emails with trustworthy offers and product descriptions. This way, you can send email newsletters with customers’ consent and be on the safer side.

Innovative Social Media Campaigns

Social media offers the most cost-effective ways to get closer to your target audience. Since a lot of people spend much of their time scrolling through the newsfeed on Facebook and other social connectivity sites, businesses will have a large scope to display attractive advertisements.

If Google PPC ads work effectively for retargeting, social media paid posts can have a greater reach. With the help of a social media agency, you can create entertaining and interactive campaigns that increase reliability and loyalty in customers.

Quality of Content

It is true that quality is better than quantity. You do not have to spend a fortune on a number of ads and social media posts every day. But it is important that the limited number of ads or content that you must be useful and productive.

Post some amazing content that gives your audience a hands-on information that allows them to make buying decisions cleverly. Quality content also brings back previous visitors again and again.

digital marketing company

How to Engage Your Audience Without Spamming Them?

“Identify the target group, keep them engaged and get conversions”. This is what digital marketing is all about. Well, it is easier said than done. Engaging your audience is the crucial part of your business.

Though you have all the resources and good content, there are certain problems that can change the game. You may not get the results that you are looking for. In many cases, you may lose the interest of your audience or end up being a spammer.

With an increasing number of spammers and fraudsters, even the good companies can end up in the spammer’s list. With growing competition, factors like these can affect your business badly.

So, using email-marketing as your marketing tool is not really easy. Getting a negative opinion takes minutes. But a mindful strategy provided by a digital marketing company can put you out of the danger of losing the interest of the audience.  

So what can be done to keep your audience engaged without losing them?

Here’s a list of things that you can do to avoid losing your audience:

1. Keep an Eye on the Popularity

There are a number of tools available to determine your scores and website popularity on the internet. If your website has bad scores and reports, your content cannot make it to the audience inbox.

Best way to maintain popularity is to be active on social media. With entertaining and innovative ideas you can get to your customers and keep them engaged. Even if you are a new business, you can get the best social media services from a top social media agency.

2. Play Safe

It is also important to make sure that you send the emails to those users who agree to receive emails. So, to not annoy the users is the key. Get their permission, comply with the rules and cater the best email content you can.

In this aspect, PPC ads are a perfect idea. Get PPC management services from a top digital marketing agency. These are the most popular advertising tools with many advanced features that can put your ads on the right channels and avoid the risk of personal inbox spamming. Also, a digital marketing company follows the privacy policies and comply with the internet’s rules and regulations.

3. Personalized Experience

Personal experience matters a lot when it comes to gaining the interest of the audience. Make them feel that the content is made for them. At the same time, avoid lengthy content. This can be as dangerous as spamming. All that they look for is an understanding of your business. Sometimes, they only look for what they want.

4. Get It Done by the Best

If your goal is the keep your audience engaged, take the expert help. Best digital marketing company aids you in following the right marketing techniques and getting the desired results. They help you maintain consistency and give personalized experience to your audience. They also take the feedback and use data analytics to determine your rank and performance. Moreover, the personalized experience that was discussed earlier can be possible with experts.

Get exactly what your business needs to retain the audience. Hire a digital marketing services company that aims at providing the right strategy and services for your business.

Facebook Rises Against ‘Ethnic Affinity’ Discrimination

Facebook advertisers for housing, credit and employment can no longer use the ‘ethnic affinity’ feature to target or exclude audience.

The announcement comes a week after a group of Facebook users filed a lawsuit against the site, arguing that the targeted ad practice violated the Fair Housing Act of 1968 and the Civil Rights Act of 1964.

The suit, filed in U.S. District Court for the Northern District of California, is seeking class action status. The complaint pointed out that there was no option for advertisers to exclude “White or Caucasian Americans from the target audience.”

Ethnic Affinity feature on Facebook targeting

Ethnic Affinity feature on Facebook targeting

The suit is a follow-up of ProPublica’s disclosure last month that advertisers are using the option to discriminate and explicitly exclude African Americans, Asian Americans, and Hispanics. As an example, they showed a housing ad that was running on Facebook.

“We take these issues seriously,” Facebook said in a statement Friday. “Discriminatory advertising has no place on Facebook.”

This is what the Chief Privacy Officer of Facebook, Erin Egan has to say: There are many non-discriminatory uses of our ethnic affinity solution in these areas, but we have decided that we can best guard against discrimination by suspending these types of ads. We will continue to explore ways that our ethnic affinity solution can be used to promote inclusion of underrepresented communities, and we will continue to work with stakeholders toward that goal.

In the meanwhile, Facebook is developing tools to find and automatically disable ethnic affinity marketing for the covered categories.

Also, the company has vowed to offer more clarification and education regarding its advertising policies. It also plans to talk with policymakers and civil rights leaders to find “additional ways to combat discrimination, while increasing opportunity”.

You may read the official Facebook announcement regarding the issue.

Facebook is Experimenting Ads in Groups Now

One topic that dominated Facebook’s second quarter earnings call last July – was the issue of ads overload on users’ news feeds.

According to Facebook’s CFO David Wehner, by middle of next year Facebook will max out the ratio of ads to organic feeds in users’ news feeds. Till then though, this is what he has to say: ““We anticipate ad load on Facebook will continue to grow modestly over the next 12 months”.

Facebook now is looking at new avenues for revenue. One idea is ads in Facebook Groups.

Ads in Facebook Groups is a win-win situation for both Facebook and advertisers. By reducing ads on the news feeds, Facebook will be able to give users a more satisfactory experience. And on the other hand, advertisers will have access to more granular demographics as the audience in the Groups are organized around specific topics or communities and classified by interests.

According to Facebook, its Groups feature has more than 1 billion users. At present, Facebook is running a trial by placing ads on the mobile and desktop versions of the Groups in Australia, Canada, Ireland and New Zealand.

The Groups ads will look the same as those appearing on users’ news feeds now. They will be targeted by Group topics and the standard identity-based targeting.

It however, remains to be seen how this ‘incursion’ will be taken by members of the Groups – especially those from the closed and secret Groups.

Twitter jumped on the bandwagon of Snapchat and Instagram

Twitter jumped on the bandwagon of Snapchat and Instagram, and introduced its new feature to showcase curated content – named Moments. Below is the official announcement:

twitter-new

In essence, the feature can be termed as a combination of services like Storify, Facebook’s Canvas and Snapchat’s Live Stories.

Twitter’s Moments guide is customized to show current topics that are popular or relevant, so you can discover what is unfolding on Twitter in an instant. You can select Moments categorized by News, Sports, Entertainment, Fun, and more. When you see a Moment you’d like to explore, click it to view the entire story.

The feature was in fact, launched last year. Twitter now is following up on its initial promise to eventually open up the platform to all users. At present, Moments tab is available in the United States, Canada (English), Australia, United Kingdom, Brazil (Portuguese) and Mexico (Spanish).

Want to create your own Moments? Check this official guide.

Have you taken the Facebook Blueprint Certification?

Facebook has come up with Blueprint Certification – an advanced level program that certifies your proficiency in Facebook products and services, including advertising. Once you complete it, Facebook will give you a batch that you can use on your Facebook page or website.

Facebook Blueprint Certification will help you stand out as a digital marketing agency or professional with respect to Facebook expertise, including that in Facebook advertising, buying and selling on Facebook, Facebook Analytics and insights, and Facebook reporting.

For more information, visit facebook.com/blueprint

Twitter Official Research Out: Customer Service Interactions Boost Consumer Spending

Twitter has done a study where it reestablishes the fact that customer service is the key to a successful business.

According to the study, on an average, customers are ready to spend 20% more on a product or service from a business which responds to customer tweets quickly.

The research was carried out for pizza delivery brands, telecom companies and airlines. Customers were willing to spend $2.84 or 20% more for pizza brands, $8.35 or 10% more for telco companies, and $9 or 3% more for airlines.

source: Twitter blog

source: Twitter blog

 

The time you take to respond to a customer’s tweet is also important. This is what Twitter has to say: “When we looked across all Tweets, the median time to first response was approximately 22 minutes (some airlines did respond in as few as 3 seconds). When an airline responded to a customer’s Tweet in less than six minutes, the customer was willing to pay almost $20 more for that airline in the future. Similarly, in the telco industry, customers are willing to pay $17 more per month for a phone plan if they receive a reply within four minutes, but are only willing to pay only $3.52 more if they have to wait over 20 minutes.”

Read more at the official link.

You Can Do More with the 140 characters in Twitter Now

Twitter now does not include @names in replies, media attachments (like photos, GIFs, videos, and polls) or quoted Tweets in its 140 character limit.

Twitter said in its blog: We’re exploring ways to make existing uses easier and enable new ones, all without compromising the unique brevity and speed that make Twitter the best place for live commentary, connections, and conversations.

Read the details https://blog.twitter.com/express-even-more-in-140-characters

 

 

Don’t Have Voter Registration in the US Yet? Go to Twitter @Gov

Elections will be up in the US next month. And to ensure that it is a success, Twitter has started an account, @Gov.

If you are an US citizen and wish to seek any information related to the election procedure, your state’s voter registration deadline, link for registration, all you need to do is send a message with your five digit zip code to this account.

Twitter has tied up with Rock the Vote – a non-profit organization. Additionally, Pew’s Voting Information Project and Google’s Information Civic API would answer voter queries like place for polling, information regarding ballot etc.

If you are already registered to vote, then you can tweet this information with the hashtag #iRegistered, which will provide a link to register when anyone clicks on it.

Check Twitter’s official announcement.

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