Deadline to migrate to Expanded Text Ads (in AdWords) extended to Jan 31, 2017
Google has extended the deadline to migrate all Standard text ads in AdWords to Expanded text ads to January 31, 2017.
For the uninitiated, Expanded text ads can be explained as the next generation text ads primarily designed for mobile audience.
The main features of Expanded text ads are:
Two headlines instead of one: You can have two headlines now of 30 characters each, and separated by a hyphen. If the screen size of the user is narrow, then the cumulative headline will spread over to the second line.
Single Description line of 80 characters: Instead of two description lines of 35 characters each, you now get one long description line of 80 characters.
For more information on Expanded text ads, you may like to look at the video below. We highly recommend all advertisers to migrate their Standard text ads to Expanded text ads immediately.