What is that one important factor in digital marketing you wouldn’t want to miss? The answer would be SEO. In fact, marketers consider it as a vital aspect that contributes a lot to the exposure and branding of their businesses online.
A properly executed SEO strategy for your business lends good results and ensures a high return on your investment and time. Not only a value for your money and efforts but also a clear insight into customers and targeting using tools based on new technologies.
But the SEO journey for many businesses does not go as expected. Considering the time SEO demands to show expected results, marketers often look for shortcuts and tend to ignore some important aspects. It’s never too late
Often, these little things become bigger mistakes and have a bad effect on your business popularity and search results.
Here is a list of some common and SEO mistakes to be avoided to reap good results with your SEO strategies.
Neglecting older Content
You must have developed some beautiful content for your website in the past. Often when new content is added, the older ones are ignored or given less importance.
But keep in mind that whatever has been posted earlier still matters and accounts search engine rankings.
Make sure that you review older blogs or other content and update them. Search for new popular keywords and make necessary changes. It also allows you to boost the best performing content and remove the least popular ones.
While it is important to do a keyword search and select popular keywords, it is equally necessary to see their relevance to the business and the audience.
A common mistake people commit while choosing keywords is they incline more towards sort tail keywords and totally ignore long tail keywords.
You need to have people and their needs in mind while choosing keywords. When people are willing to buy or consume a particular product, they use long tail keywords, i.e., they specify the details.
So, smart keyword selection is the pillar for easy search results. So be careful and do not waste your valuable time and money on optimizing wrong and irrelevant keywords.
Ignoring title Tags
Your job does not end with finding the right keywords and using them in your blogs and other content forms. Most businesses forget about the importance of titles and Meta tags. Optimizing these two accounts for a good result with search engine crawling.
Google uses these tags to understand what your page is about. So, your company’s name is not just enough for SEO. For example, instead of “Hockystick Media” write “SEO services in Hyderabad– Hockystick Media”.
So make sure you do not leave any non-optimized page. It costs you your time and efforts. It also makes it easy for Google to index your page appropriately.
Not Updating Information
No business can forget about the local SEO. In fact, people look for products that are easily available for a time that is locally available. When someone searches for a specific product, the local SEO gives the search results based on the contact information or address available.
If you fail to make the demographic information and update your contacts from time to time, there are enough reasons for search engines to ignore your page. Also, Google looks for reliability and credibility of the contact details and address of your business. So, it is always better to maintain consistency across platforms.
Apart from which avoiding keyword stuffing usage of duplicate keywords, ignoring external and internal links are some of the common mistakes which can show a negative impact even if other strategies are on point.
But, it’s never too late. You can always correct these common mistakes and come up with robust SEO strategies for your business.