cost-effective digital advertising

Cost-Effective Digital Advertising: Quality Marketing with Low Investment

Today, digital marketing has largely evolved and there are a large number of advertising techniques that lend good results and improve business sales. While some techniques work with minimal investments, others demand long-term investment.

It is necessary to understand that digital marketing is a way for branding and increase sales. There are other important aspects of business like infrastructure and employees which demand high monetary investment.

At the same time, the importance of digital advertising in generating leads cannot be ignored. So, a balanced plan for investment or plans with reduced costs help businesses to manage money.

Another aspect is that digital marketing is not a small term process. Strategies must be designed with a long-term outlook. Expensive marketing tools do not help much and in fact, put an extra burden on the business.

SMEs and entrepreneurs are carving a niche for themselves in the competitive digital world today. And they look for cost-effective ways that help them sustain the competition and market their products.

Today, there are a plenty of cost-effective ways you can advertise your business on digital platforms and convert the audience into buyers with smart strategies.

Let us go through the top low-cost digital advertising strategies that can make you a marketing king.

Try Remarketing

Instead of posting too many ads for new targets, design ads and remarket your products and services to people who have already visited your site.

There are huge chances of them turning into productive customers. This will ensure a minimum guaranteed profits and smart utilization of budget.

Create Multi-purpose Content

It is not easy to create separate content for a various digital medium. Make sure to create attractive content that can be tweaked and adjusted to blogs, images, descriptive videos, and infographics.

This can also ensure consistency and availability of content in various forms from which people can select.

Do Not Forget Email Marketing

It is true that most people do not like random emails spamming their inbox with irrelevant information. But this doesn’t make email marketing any less important.

By keeping an eye on audience behavior patterns and interests of the potential audience, you can create classy emails with trustworthy offers and product descriptions. This way, you can send email newsletters with customers’ consent and be on the safer side.

Innovative Social Media Campaigns

Social media offers the most cost-effective ways to get closer to your target audience. Since a lot of people spend much of their time scrolling through the newsfeed on Facebook and other social connectivity sites, businesses will have a large scope to display attractive advertisements.

If Google PPC ads work effectively for retargeting, social media paid posts can have a greater reach. With the help of a social media agency, you can create entertaining and interactive campaigns that increase reliability and loyalty in customers.

Quality of Content

It is true that quality is better than quantity. You do not have to spend a fortune on a number of ads and social media posts every day. But it is important that the limited number of ads or content that you must be useful and productive.

Post some amazing content that gives your audience a hands-on information that allows them to make buying decisions cleverly. Quality content also brings back previous visitors again and again.


How Effective is Content Marketing?

The success of marketing is inevitably linked to digital marketing today. Digital transformation has brought in several innovations in terms of marketing and challenged conventional marketing. However, when it comes to content marketing, it is not a brand new concept. Content has been a part of marketing since the very inception. But, it was limited.

With the increase in the usage of online devices and an increase in the content available to users, marketers prompted brand through content. It has become an important aspect of every dimension of digital marketing- from SEO to SMM. But, how effective is this?

Does this content allow your business to stand out among millions of others? Or, is it just a hype?  

This skepticism stopped many businesses to implement content marketing strategies to boost their business. They were concerned about the effectiveness of content marketing.

What if we tell you, “Content marketing generates over three times as many leads as outbound marketing and costs 62% less”. (CMI) Yes, this is true. How? We shall discuss now.

Original Content is the KING

Content is an asset to the business. You may wonder why. Content adds more potential to your business. And. when it is unique, it brings wonders to the overall performance of the company. Different from outbound marketing, the content remains forever on the website. Once created, it allows to get conversions to the website for forever.

Content has to be unique and new, no one wants to see something that’s already been all over the place. How does it stand among the others? The answer is simple, it needs to be original.

Moreover,  it has an SEO dimension to it. It is significantly important to your website optimization. The sole mission of Google is “to organize the world’s information and make it universally accessible and useful”. In order to get the rank on the Google pages, it is crucial that use something unique and add value to the existing content.

It vice versa when using plagiarized, your rank on Google goes very low ( a push into purgatory) and it is inexistent to your customers. Using original content gives you a unique stand in the digital world.

Content Cuts Costs

Content marketing reduces the exorbitant costs involved in traditional marketing. It increases sales and also builds trust among the customers on your brand. It is reported that content marketing reduces up to 60 percent of costs involved in the conventional route to acquiring customers.

It does not “push” the audience, rather entices and pulls them towards your products and services. The key to this is to focus on what your customers look for.

In other words, your content marketing strategy becomes the guide to drive your business growth. A clear and detailed analysis of your audience can help you deliver precisely what they want.

Content Personalization

Every individual is different and so are their preferences. For instance, what happens when you take a customer looking for cats to a dogs pet supplies? It is obvious that the customer would leave the place.

This is what it appears to customers when he or she is constantly bombarded with information that is irrelevant to them. Thanks to the technology innovations like Machine Learning through data mining techniques, it enables content personalization.

This took content marketing to next level. It dynamically transformed the marketers approach to acquire a large number of customers. It is noted that content marketing integrated with personalization techniques is  48 percent more effective than the regular approach. (Contently). No sooner, this would be more than 90 percent in the coming years.

As the technology is in the process of evolution, personalized content marketing would need a few more years to show its accurate results.

Content Marketing drives Customer Conversions

Customer conversion is the ultimate goal of effective marketing. Content marketing does it process efficiently. It increases brand recognition, forms a large customer base, guides the customers while purchasing and engages loyal customers.

One of the best examples to consider in this area is the e-commerce sector. The fast encroachment of the content marketing trends in e-commerce seemed surreal. But, it obtained exceptional results more than other industries. One such is Amazon.

“Amazon is the granddaddy of customer reviews that help customers make decisions, often with a variety of content formats. This content has the added benefit of supporting the search optimization to improve rankings at no additional cost!”

Solve the Dilemma

Not only B2C companies identified the transformation with content marketing, B2B observed a noticeable change in the performance. It is recorded that 42 percent of B2B marketers are very committed to their content marketing strategies to determine value. They spent a significant amount of time in investigating the KPIs of content marketing and achieving the goals.

Businesses emphasized the latest content marketing trends to accelerate growth. And, boom!  It brought impeccable results that one could have done through other forms of marketing. Hence, making content “the atomic particle of marketing”.


How Should You Strategize Your Content Marketing?

It’s all about content today. “Without strategy the content is just stuff. And, the world has enough stuff”

Content marketing evolved as one of the biggest trends. It is expected to drive the future of marketing. (CMI, 2018)

Content Marketing Institute defines Content Marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action”.

In the journey of business towards the growth, how important is content marketing strategy?!

From achieving digital marketing goals to reducing costs, content marketing strategy allows to attract, acquire and engage target audience with minimal efforts. In order to maximize the effectiveness of the content, study all the new possibilities for brand/product promotion and get the maximum out of your efforts. How?

Below are a few ways:

  1. Emphasis on video for increased ROI: There is no doubt that video is an important component of effective Content Marketing strategies. Per The Firebrand Group survey, 85% 0f marketers have seen positive ROI from video efforts. This trend will continue, and hence the first action that content marketers should incorporate is to have video in their content efforts. This will improve ROI and most importantly, brand awareness and customer loyalty.
  2. Videos are the most consumed content: This is a corollary to the first point above. The thumb rule in Content Marketing is to keep visitors hooked to your website. Research has found that videos are the most consumed piece of content in a website by prospective customers, followed by social media posts, news articles and research content.
  3. Content process should be on the right track: One of the key challenges of Content Marketing is to track the performance of the efforts. So companies should make sure they have the technologies, talent, and personnel to keep the content process on the right track.
  4. Regular content creation is not the only solution for success: A recent research by Written states that most inbound marketers (almost 96%) are creating content almost on a weekly basis. Experts say that mere content creation – daily or weekly – is not sufficient for content success. What is required is that content marketers comprehend competition and include innovations, unique strategies and marketing in the process.
  5. Social Media will continue to be an important strategy for content promotion: With Social Media identified as an ‘indispensable’ channel for content distribution, this will prevail in the next few years as well. Content marketers should identify the audience that are best for their services/products and accordingly create and distribute content to them. They should monitor and analyze performance metrics like website visitors, social media followers, and email subscribers.
  6. SEO best practices should not be ignored: Content marketers should adhere to SEO best practices, including avoiding duplicate content or adding alt tags etc.
  7. Content is sales teams’ best friend as well: Content marketers should closely work with the sales team to improve the quality of customer conversations. Content is meant not only for prospective customers but also for internal sales and marketing team to pitch in more sales.
  8. More demand for personalized content: Storytelling and other customized content is in vogue now. Marketers should emphasize writing content that speaks directly to buyer’s plus points – be it through blog posts, webinars, product videos or other formats.
  9. Investing in Content Talent: Last but not least, every company should have a well-structured experienced team of Content Marketing professionals as without processes, staff and management, content strategies simply cannot be successful.

Above, we have discussed the tenets of Content Marketing today. But what will be the formats? Learn more