long tail, short tail keywords

Long Tail or Short Tail Keywords? Which Is More Effective for Your Business?

What is the first thing that usually strikes your mind when you hear SEO? It’s KEYWORDS. Also, they are the texts that aid search engines provide relevant results for people looking for content or products.

With the tools available on Google and other search engines, keyword research is helping to understand the keywords used by users and give them the best results possible.

So, for any business to be popular and get more traffic, keywords selection, and proper utilization help a lot. At the same time, businesses should move forward with a smart and broader outlook while choosing keywords.

Factors like business goals and needs, current market trends, target groups and the popularity of keywords must be considered in the process.

But this is where people businesses often find themselves in a state of confusion. At this point, it is vital to have some basic information like what long tail keywords and short tail keywords are? What are their functions? And which one suits your business?

How short tail keywords and long tail keywords differ from each other?

As their names suggest, the former are short and the later are comparatively long. But broadly, each of them has a definition and has varied importance in terms of how they affect businesses.

Short Tail Keywords

  • Short tail keywords are usually less than three words. They are most often searched when compared to Long tail keywords. They are also called as short heads.
    They are the words that strike your mind when you want to search for something on the internet. But short tail keywords are not specific and include broad search results. There is no doubt that these keywords draw a lot of traffic to your website.
    Due to their less specificity, there are greater chances of driving wrong traffic to your website. In most of the cases, conversion rate seemed to be low even if there is a great traffic.
    Talking about the competition, it is intense for these keywords. There is greater bidding and more people using them. It affects new businesses in the market.
    It is not surprising that short tail keywords demand greater investments because of the demand from competitors form the industry. Because it is the conversion rate that matters to a business at the end of day, short tail keywords are less effective considering the above factors.

Long Tail Keywords

  • Long tail keywords on the other hand are characterized by more words. They are not widely used by businesses and involve less competition in terms of bidding. They prove to have more advantages than short tail keywords.
  • They do not bring huge traffics because of the fact that they are specific in nature. They provide search results that may be comparatively accurate and with less fuss.
  • For example keyword like “SEO services in Hyderabad” is more specific than “SEO services” and the user gets relevant results that could cater to their requirement.
  • The traffic that your site gets through long tail keywords shows greater chances of conversions. Since they know the purpose of their search, they soon can become buyers of your products.
  • Because of the length and less competition, the page ranking and ad ranking of businesses will always be high.
  • Though they prove to be favorable for digital marketers, it is important to understand the markets and find long tail keywords. With keywords still being the major contributors of success in social media marketing, you can always outsource this work to a social media agency or a digital marketing services company.

Hence, if you are new in the industry and not ready to invest huge amounts, Long tail keywords are the best. But balancing is always better than too much or too less. Businesses should balance the use of short tail keywords and long tail keywords to ensure a safe position in the market.

digital marketing company

How to Engage Your Audience Without Spamming Them?

“Identify the target group, keep them engaged and get conversions”. This is what digital marketing is all about. Well, it is easier said than done. Engaging your audience is the crucial part of your business.

Though you have all the resources and good content, there are certain problems that can change the game. You may not get the results that you are looking for. In many cases, you may lose the interest of your audience or end up being a spammer.

With an increasing number of spammers and fraudsters, even the good companies can end up in the spammer’s list. With growing competition, factors like these can affect your business badly.

So, using email-marketing as your marketing tool is not really easy. Getting a negative opinion takes minutes. But a mindful strategy provided by a digital marketing company can put you out of the danger of losing the interest of the audience.  

So what can be done to keep your audience engaged without losing them?

Here’s a list of things that you can do to avoid losing your audience:

1. Keep an Eye on the Popularity

There are a number of tools available to determine your scores and website popularity on the internet. If your website has bad scores and reports, your content cannot make it to the audience inbox.

Best way to maintain popularity is to be active on social media. With entertaining and innovative ideas you can get to your customers and keep them engaged. Even if you are a new business, you can get the best social media services from a top social media agency.

2. Play Safe

It is also important to make sure that you send the emails to those users who agree to receive emails. So, to not annoy the users is the key. Get their permission, comply with the rules and cater the best email content you can.

In this aspect, PPC ads are a perfect idea. Get PPC management services from a top digital marketing agency. These are the most popular advertising tools with many advanced features that can put your ads on the right channels and avoid the risk of personal inbox spamming. Also, a digital marketing company follows the privacy policies and comply with the internet’s rules and regulations.

3. Personalized Experience

Personal experience matters a lot when it comes to gaining the interest of the audience. Make them feel that the content is made for them. At the same time, avoid lengthy content. This can be as dangerous as spamming. All that they look for is an understanding of your business. Sometimes, they only look for what they want.

4. Get It Done by the Best

If your goal is the keep your audience engaged, take the expert help. Best digital marketing company aids you in following the right marketing techniques and getting the desired results. They help you maintain consistency and give personalized experience to your audience. They also take the feedback and use data analytics to determine your rank and performance. Moreover, the personalized experience that was discussed earlier can be possible with experts.

Get exactly what your business needs to retain the audience. Hire a digital marketing services company that aims at providing the right strategy and services for your business.

Strategize-Your-Content-Marketing

How Should You Strategize Your Content Marketing?

It’s all about content today. “Without strategy the content is just stuff. And, the world has enough stuff”

Content marketing evolved as one of the biggest trends. It is expected to drive the future of marketing. (CMI, 2018)

Content Marketing Institute defines Content Marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action”.

In the journey of business towards the growth, how important is content marketing strategy?!

From achieving digital marketing goals to reducing costs, content marketing strategy allows to attract, acquire and engage target audience with minimal efforts. In order to maximize the effectiveness of the content, study all the new possibilities for brand/product promotion and get the maximum out of your efforts. How?

Below are a few ways:

  1. Emphasis on video for increased ROI: There is no doubt that video is an important component of effective Content Marketing strategies. Per The Firebrand Group survey, 85% 0f marketers have seen positive ROI from video efforts. This trend will continue, and hence the first action that content marketers should incorporate is to have video in their content efforts. This will improve ROI and most importantly, brand awareness and customer loyalty.
  2. Videos are the most consumed content: This is a corollary to the first point above. The thumb rule in Content Marketing is to keep visitors hooked to your website. Research has found that videos are the most consumed piece of content in a website by prospective customers, followed by social media posts, news articles and research content.
  3. Content process should be on the right track: One of the key challenges of Content Marketing is to track the performance of the efforts. So companies should make sure they have the technologies, talent, and personnel to keep the content process on the right track.
  4. Regular content creation is not the only solution for success: A recent research by Written states that most inbound marketers (almost 96%) are creating content almost on a weekly basis. Experts say that mere content creation – daily or weekly – is not sufficient for content success. What is required is that content marketers comprehend competition and include innovations, unique strategies and marketing in the process.
  5. Social Media will continue to be an important strategy for content promotion: With Social Media identified as an ‘indispensable’ channel for content distribution, this will prevail in the next few years as well. Content marketers should identify the audience that are best for their services/products and accordingly create and distribute content to them. They should monitor and analyze performance metrics like website visitors, social media followers, and email subscribers.
  6. SEO best practices should not be ignored: Content marketers should adhere to SEO best practices, including avoiding duplicate content or adding alt tags etc.
  7. Content is sales teams’ best friend as well: Content marketers should closely work with the sales team to improve the quality of customer conversations. Content is meant not only for prospective customers but also for internal sales and marketing team to pitch in more sales.
  8. More demand for personalized content: Storytelling and other customized content is in vogue now. Marketers should emphasize writing content that speaks directly to buyer’s plus points – be it through blog posts, webinars, product videos or other formats.
  9. Investing in Content Talent: Last but not least, every company should have a well-structured experienced team of Content Marketing professionals as without processes, staff and management, content strategies simply cannot be successful.

Above, we have discussed the tenets of Content Marketing today. But what will be the formats? Learn more

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