Optimize Your Website with SEO Tools

In today’s competitive world, many businesses know the importance of SEO for their company’s online visibility. Moreover, without a correct understanding of SEO, driving traffic to your website is a challenging task.

SEO is one of the most effective methods to make your website rank top in various search engines. To stay ahead of your competitors, it is always good to be up-to-date with the latest tools of SEO.

As a matter of fact, by hiring the best digital marketing consultant, you can achieve your business needs. To help improve your rankings for search engines, let us take a sneak peek at some SEO tools


SEMrush is an effective SEO tool which focuses on keywords which are majorly searched by users online. It gives information on similar focusing words, how much traffic they are getting, products lists, related ads etc.

Furthermore, it is provided with a free trial version. As a benefit, it gained popularity among all SEO consultants. SEMrush helps to run SEO audits for the website content, can find suitable backlinks, and can even optimize landing pages.

Moz Pro

Moz Pro is an SEO tool which is used to take care of your SEO needs through a data-driven approach. It has a simple user interface and has free add-ons like Open Site Explorer and Keywords Explorer.

Moz Pro is much similar to SEMrush. It can help you gather information on long-tail keywords, link profile analysis, rankings, on-page SEO optimization and so on. You can compare multiple keywords and it also suggests you with any related keywords.


Ontolo is an SEO tool which helps you increase your web traffic beyond keyword research. Although it is an automated tool it provides you with a great way to find backlinking and guest postings.

It gathers data from over 80 sources to find prospects, irrespective of focusing keywords. With this, you can get full insights into prospects and can be aware of what kind of campaigns would benefit you. You can export all the data and contact information in a simple and easy manner.

Google Search Console

Google Search Console assembles various services to help you find your website search traffic, crawl errors, performance. It alerts you whenever your website has some malware issues so that you can get it to fix.

The results are much focused on Google search ratings. But, as Google is considered the top search engine, the results may be applicable for other search engines as well. It helps your site stay on top by making you understand what keywords visitors are paying attention to visit your site.

HubSpot’s Website Grader

HubSpot’s Website Grader is a free SEO marketing tool to help you optimize your website online. With this tool, you are needed to enter a domain and it will generate a report. The report is based on your website traffic, search engine rankings, social media, and other inbound marketing factors.

It will score you separately on your site’s performance, security, SEO, and mobile-responsiveness.  Of course, it can also segregate your report and can provide you with tips and tricks to solve your SEO queries.


GTmetrix analyzes your site and tells you how effectively it performs online. It provides you with insights on how your website loads and what measurables are required to optimize it.

Also, globally it has 28 servers located in 7 regions and can give an accurate report by testing your website in various locations. It will alert you if any errors are identified and can provide you with a video of your website loading. Hence, this is useful to analyze any errors while optimizing your page.


SEO is considered as a new age marketing technique. It needs implementation with the right strategy by the best SEO consultant to get the desired results. It is a never ending process so even a fraction of second may change your websites rankings.

Moreover, as search engines don’t depend on how time and effort you put in creating your blogs and content. With many SEO tools available, you need to choose which will help you optimize your website.

long tail, short tail keywords

Long Tail or Short Tail Keywords? Which Is More Effective for Your Business?

What is the first thing that usually strikes your mind when you hear SEO? It’s KEYWORDS. Also, they are the texts that aid search engines provide relevant results for people looking for content or products.

With the tools available on Google and other search engines, keyword research is helping to understand the keywords used by users and give them the best results possible.

So, for any business to be popular and get more traffic, keywords selection, and proper utilization help a lot. At the same time, businesses should move forward with a smart and broader outlook while choosing keywords.

Factors like business goals and needs, current market trends, target groups and the popularity of keywords must be considered in the process.

But this is where people businesses often find themselves in a state of confusion. At this point, it is vital to have some basic information like what long tail keywords and short tail keywords are? What are their functions? And which one suits your business?

How short tail keywords and long tail keywords differ from each other?

As their names suggest, the former are short and the later are comparatively long. But broadly, each of them has a definition and has varied importance in terms of how they affect businesses.

Short Tail Keywords

  • Short tail keywords are usually less than three words. They are most often searched when compared to Long tail keywords. They are also called as short heads.
    They are the words that strike your mind when you want to search for something on the internet. But short tail keywords are not specific and include broad search results. There is no doubt that these keywords draw a lot of traffic to your website.
    Due to their less specificity, there are greater chances of driving wrong traffic to your website. In most of the cases, conversion rate seemed to be low even if there is a great traffic.
    Talking about the competition, it is intense for these keywords. There is greater bidding and more people using them. It affects new businesses in the market.
    It is not surprising that short tail keywords demand greater investments because of the demand from competitors form the industry. Because it is the conversion rate that matters to a business at the end of day, short tail keywords are less effective considering the above factors.

Long Tail Keywords

  • Long tail keywords on the other hand are characterized by more words. They are not widely used by businesses and involve less competition in terms of bidding. They prove to have more advantages than short tail keywords.
  • They do not bring huge traffics because of the fact that they are specific in nature. They provide search results that may be comparatively accurate and with less fuss.
  • For example keyword like “SEO services in Hyderabad” is more specific than “SEO services” and the user gets relevant results that could cater to their requirement.
  • The traffic that your site gets through long tail keywords shows greater chances of conversions. Since they know the purpose of their search, they soon can become buyers of your products.
  • Because of the length and less competition, the page ranking and ad ranking of businesses will always be high.
  • Though they prove to be favorable for digital marketers, it is important to understand the markets and find long tail keywords. With keywords still being the major contributors of success in social media marketing, you can always outsource this work to a social media agency or a digital marketing services company.

Hence, if you are new in the industry and not ready to invest huge amounts, Long tail keywords are the best. But balancing is always better than too much or too less. Businesses should balance the use of short tail keywords and long tail keywords to ensure a safe position in the market.

SEO strategy for business

Here Are Some Common SEO Mistakes That Affect your Business

What is that one important factor in digital marketing you wouldn’t want to miss? The answer would be SEO. In fact, marketers consider it as a vital aspect that contributes a lot to the exposure and branding of their businesses online.

A properly executed SEO strategy for your business lends good results and ensures a high return on your investment and time. Not only a value for your money and efforts but also a clear insight into customers and targeting using tools based on new technologies.

But the SEO journey for many businesses does not go as expected. Considering the time SEO demands to show expected results, marketers often look for shortcuts and tend to ignore some important aspects. It’s never too late

Often, these little things become bigger mistakes and have a bad effect on your business popularity and search results.

Here is a list of some common and SEO mistakes to be avoided to reap good results with your SEO strategies.

Neglecting older Content

You must have developed some beautiful content for your website in the past. Often when new content is added, the older ones are ignored or given less importance.

But keep in mind that whatever has been posted earlier still matters and accounts search engine rankings.

Make sure that you review older blogs or other content and update them. Search for new popular keywords and make necessary changes. It also allows you to boost the best performing content and remove the least popular ones.

Wrong Keywords

While it is important to do a keyword search and select popular keywords, it is equally necessary to see their relevance to the business and the audience.

A common mistake people commit while choosing keywords is they incline more towards sort tail keywords and totally ignore long tail keywords.

You need to have people and their needs in mind while choosing keywords. When people are willing to buy or consume a particular product, they use long tail keywords, i.e., they specify the details.

So, smart keyword selection is the pillar for easy search results. So be careful and do not waste your valuable time and money on optimizing wrong and irrelevant keywords.

Ignoring title Tags

Your job does not end with finding the right keywords and using them in your blogs and other content forms. Most businesses forget about the importance of titles and Meta tags. Optimizing these two accounts for a good result with search engine crawling.

Google uses these tags to understand what your page is about. So, your company’s name is not just enough for SEO. For example, instead of “Hockystick Media” write “SEO services in Hyderabad– Hockystick Media”.

So make sure you do not leave any non-optimized page. It costs you your time and efforts. It also makes it easy for Google to index your page appropriately.

Not Updating Information

No business can forget about the local SEO. In fact, people look for products that are easily available for a time that is locally available. When someone searches for a specific product, the local SEO gives the search results based on the contact information or address available.

If you fail to make the demographic information and update your contacts from time to time, there are enough reasons for search engines to ignore your page. Also, Google looks for reliability and credibility of the contact details and address of your business. So, it is always better to maintain consistency across platforms.

Apart from which avoiding keyword stuffing usage of duplicate keywords, ignoring external and internal links are some of the common mistakes which can show a negative impact even if other strategies are on point.  

But, it’s never too late. You can always correct these common mistakes and come up with robust SEO strategies for your business.