Optimize Your Website with SEO Tools

In today’s competitive world, many businesses know the importance of SEO for their company’s online visibility. Moreover, without a correct understanding of SEO, driving traffic to your website is a challenging task.

SEO is one of the most effective methods to make your website rank top in various search engines. To stay ahead of your competitors, it is always good to be up-to-date with the latest tools of SEO.

As a matter of fact, by hiring the best digital marketing consultant, you can achieve your business needs. To help improve your rankings for search engines, let us take a sneak peek at some SEO tools


SEMrush is an effective SEO tool which focuses on keywords which are majorly searched by users online. It gives information on similar focusing words, how much traffic they are getting, products lists, related ads etc.

Furthermore, it is provided with a free trial version. As a benefit, it gained popularity among all SEO consultants. SEMrush helps to run SEO audits for the website content, can find suitable backlinks, and can even optimize landing pages.

Moz Pro

Moz Pro is an SEO tool which is used to take care of your SEO needs through a data-driven approach. It has a simple user interface and has free add-ons like Open Site Explorer and Keywords Explorer.

Moz Pro is much similar to SEMrush. It can help you gather information on long-tail keywords, link profile analysis, rankings, on-page SEO optimization and so on. You can compare multiple keywords and it also suggests you with any related keywords.


Ontolo is an SEO tool which helps you increase your web traffic beyond keyword research. Although it is an automated tool it provides you with a great way to find backlinking and guest postings.

It gathers data from over 80 sources to find prospects, irrespective of focusing keywords. With this, you can get full insights into prospects and can be aware of what kind of campaigns would benefit you. You can export all the data and contact information in a simple and easy manner.

Google Search Console

Google Search Console assembles various services to help you find your website search traffic, crawl errors, performance. It alerts you whenever your website has some malware issues so that you can get it to fix.

The results are much focused on Google search ratings. But, as Google is considered the top search engine, the results may be applicable for other search engines as well. It helps your site stay on top by making you understand what keywords visitors are paying attention to visit your site.

HubSpot’s Website Grader

HubSpot’s Website Grader is a free SEO marketing tool to help you optimize your website online. With this tool, you are needed to enter a domain and it will generate a report. The report is based on your website traffic, search engine rankings, social media, and other inbound marketing factors.

It will score you separately on your site’s performance, security, SEO, and mobile-responsiveness.  Of course, it can also segregate your report and can provide you with tips and tricks to solve your SEO queries.


GTmetrix analyzes your site and tells you how effectively it performs online. It provides you with insights on how your website loads and what measurables are required to optimize it.

Also, globally it has 28 servers located in 7 regions and can give an accurate report by testing your website in various locations. It will alert you if any errors are identified and can provide you with a video of your website loading. Hence, this is useful to analyze any errors while optimizing your page.


SEO is considered as a new age marketing technique. It needs implementation with the right strategy by the best SEO consultant to get the desired results. It is a never ending process so even a fraction of second may change your websites rankings.

Moreover, as search engines don’t depend on how time and effort you put in creating your blogs and content. With many SEO tools available, you need to choose which will help you optimize your website.

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