YouTube is beta testing a new feature that will be introduced in your channel – YouTube Community. The purpose is to help you engage with viewers more intimately in real time through texts, live videos, animated gifs, images and more.
YouTube has emerged as a major platform for branding – be it for vloggers or companies. Viewers will see your posts on ‘YouTube Community’ as feeds on their desktops/laptops and phones. They also will have an option to get notification alerts whenever you post there.
Know more at YouTube’s official blog.