Consumers today are getting averse to push advertisement – be it through traditional media (print, TV, radio or outdoor ads) or digital media (banners, buttons, emails or other digital ad formats). The idea instead, is to give potential customers what they want – information and entertainment, such that they end up spending hours engaging with your content and developing a relationship with your brand and products/services. This, in effect, is content marketing.
Decide distribution channels, processes, conversation and measurement.
Understand your target audience, buyers’ persona, influencers, competition in your vertical.
How does content marketing fit in your scheme of broader marketing plan? What do you plan to achieve with it? What will be the editorial guidelines and budget? How will you measure its success?
SEO , Social Media.
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