Companies today have higher expectations of ROI, face intense competition, and need to adapt fast to demographic changes in customer base, Web 2.0 and social media channels. So in most cases, they make use of Analytics (Google’s, in-house or some other third party software) to understand business data and use them to improve efficacies in different departments. But are they using ‘good Analytics’?
Codes, site search tracking, bounces by traffic type, filters, URL tagging, funnels, alerts, etc.
With different combinations of dimensions and metrics to analyze diverse aspects of business.
Analyze Customer Behavior for new growth and products/services ideas.
From buying cycle analysis, using different parameters.
Ads , Social Media, Content, SEO.
Use latest tools for campaign management, analysis and reporting.
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