Content Marketing is aimed to give potential customers what they want – Information and Entertainment. The idea is to engage them such that they develop a relationship with your brand and products/services. The Content may come in different formats – texts, images, infographics, videos, animations, white papers, blogs and so on.
- Keyword Research & Content Creation
- Onsite Optimization
- Feeds & Social Media Optimization
- Offsite Optimization (Link Building)
- Mobile Compatibility
WHAT WE DO?
HOW WE DO IT?
Developing a Content Strategy
Content is the king of marketing today. And, we know how to do it right to reach your customers. Before, we help you position yourself in this ever-changing world, we develop a strategy to accomplish your objectives. We let you have your KPIs ready to position your brand and then put you out in the market. We identify the underused opportunities to generate content ideas and leverage them to make your place.
Tell Your Story
Storytelling is always the crux of brand promotion. We social media platforms are the best to narrate your story and bag you wealth of opportunities. They are the best place to engage and drive audience to your services or products. We focus on establishing your brand and reinforcing your brand recognition with content. Be it blog posts, videos, articles or other formats, we employ different content forms to send your message to your customers. Moreover, the format of stories on social media channels have opening new doors of promote online.
Curating is the core of campaigns and often sharing other is the best way to create yourself. But, it is just not any other on the web. We help you choose the content to curate that creates your brand impression. We work together to find and organise content in the most powerful form and let you be a part of the digital revolution. We make you part of the conversation of the latest happenings in your industry. Leveraging such content, we leave a lasting impression on your target audience.
Once the content is created, the next step we take to circulate among the right crowd. Is your audience on Facebook? Instagram? Or Direct Mail? We identify the channels where your target audience are most active and share on these platforms. We believe who would see your content is more important than the number of individuals viewing it. We make sure right people are seeing your content.
We drive prospects through the sales funnel with content. We map the content carefully at every stage of the funnel. We induce conversion optimization tactics and techniques, to gather a large pool of audience. From using powerful words, enticing visuals, emphasizing value over service and structuring, we direct your prospects to turn into leads.