Paid Ads Marketing
The easiest way to bring more traffic to your website and consequently business is through Ads Management. However, if not implemented properly, the channel becomes risky as there is a chance of your budget getting wasted without proportionate corresponding benefits.
- Google Ads (formerly Google AdWords)
- Google Shopping (formerly Google Product Listing Ads)
- YouTube Ads
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- In-App Ads
WHAT WE DO?
HOW WE DO IT?
Determining Your Budget and Campaign Goals
We start with the question – what do you want to achieve with Paid Ads? Is it to increase quality Traffic? Branding? Increase Engagement and Lead Generation? Only Conversions? Or, all of them? Based on your business objectives, we set clear campaign goals to get what you want. We help you select the right amount to invest and guide you all the way till you reach your results. Going without an objective into paid marketing can cost your time and money. Hence, our digital marketing executives will help you select the right amount at the right time.
Selecting the Platforms
Next, it’s time to choose the right platform to use for ad campaigns. Each platform has its advantages to offer you to promote your business. For instance, Facebook is perfect to increase your business to customer interactions, whereas, LinkedIn allows business to business interactions. We choose an appropriate platform based on:
- If the platform organically performs well
- If your target audience are active
- Presence of your competitors target audience
Blending it with Organic when Required
Once your goals and promotion platforms are determined, we pick the right type of content you want to advertise. There are multiple types of paid advertising, when it comes to social media. Not everything would work for everyone. We choose the best technique to create paid content and blend into timelines, feeds and walls. We ensure that your promotional messages are not too frequent to spam your users’ timelines. Moreover, multiple options of ad formats in each of the platforms are analysed and arrange your ad in the most suitable format.
Arrange a Specific Funnel for Users from Paid Ads
It is important that the marketing funnel for paid ads is different from that of organic marketing. We develop a marketing funnel for you definite for the users from paid ads. This funnel helps to segregate your entire customer base into different categories such as people who don’t know you, existing customers and people who wants buy products/ services from you. In order to move your customers from “people who don’t know you” to “people who want to buy”, we streamline all the activities to get them to speak to you. (through landing pages if required)
Optimize Your Bidding Strategy
We pull the positive keywords and make the campaigns. In this process, we also capture the negative keywords, so that your ad doesn’t appear in undesired searches. As the campaigns are ready, we start bidding for your ads. We maintain a balance between overpaying or severely limiting your audience and optimize effectively with bidding strategy.
We inspect if the paid campaigns are providing relevant opportunities to you. If we find that they are not picking up, we retarget to acquire best results. Most of the time, retargeting and remarketing is effective to websites which have high traffic. If this applies to you, we implement to yield targeted results.